Episode 3 – How to save money when planning a trade show stand

Exhibiting comes with a big price tag. Booking the space itself can make a big dent in your marketing budget, depending on the show you are planning to exhibit at and the size of your booth.

Then the stand itself. Most marketers spend around 40% of their available event budget on the stand. Once you add travel, accommodation, graphic design, print, furniture hire, merchandise and other essential things, there isn’t much left of your budget – even if it looked quite healthy to begin with.

But there are some simple ways to make a saving. Every small amount counts, so here are some tips on how you can make savings for your next exhibition right now. Listen to this podcast and be able to present a well-organised budget (with costs savings!) for your next exhibition stand!


Download my FREE checklist here to help you with planning early and saving money.


Time stamped show notes:

[1.53]    Early bird discounts

[3.10]    Stand costs

[5.48]    Travel & accommodation

[8.10]    Marketing materials

[10.28]  Merchandise/give-aways

[11.43]  Shipping costs


Connect with me and let me know what trade show and event-related topics you would like to listen to!




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Annika Bowhay Marketing - Advertising Services Hereford

Annika Bowhay

Trade show and marketing expert

Hi, I am Annika – your go-to person with everything trade shows and marketing related. With my experience of over 15 years in marketing and sales and expertise in the trade show sector I can promise you more engagement and leads.

Annika Bowhay

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