How to Get Started with Business Marketing: A Comprehensive Guide

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Are you a start-up or entrepreneur looking to establish a strong presence in the market? Do you want to maximise your business growth through effective marketing strategies? Look no further! In this blog post, we will guide you through the process of getting started with business marketing, emphasising key points such as business marketing strategy, brand development, marketing on a budget, and identifying the best working channels. At Annika Bowhay Marketing, it is our mission to empower you with the right marketing tools and channels to turbocharge your business growth.

Start with a Plan and One Channel

Before diving into the vast world of marketing, it’s crucial to have a clear plan in place. Define your goals, target audience, and key message. This will help you stay focused on your marketing efforts. Additionally, starting with one channel can be more effective than spreading yourself too thin. In time you will be able to identify more channels that will get you a broader client base.

Brand Development and Brand Awareness

A strong brand is the foundation of successful marketing. Invest time and effort in developing a unique brand identity that aligns with your business values and resonates with your target audience. Once you have a brand in place, prioritise building brand awareness. When clients recognise and trust your brand, they are more likely to recommend it to others, amplifying your reach and potential customer base.

Marketing Doesn’t Have to Be Complicated

Marketing can seem overwhelming, especially for new businesses. However, it doesn’t have to be complicated. Break it down into manageable tasks and focus on the strategies that will have the greatest impact. Remember, simplicity is key. Start by identifying the top priorities for your marketing plan and allocate resources accordingly.

Marketing on a Budget

Many start-ups operate on tight budgets, and marketing expenses can quickly add up. But fear not, effective marketing can still be achieved on a limited budget. Leverage cost-effective strategies such as social media marketing, content creation, and collaborations with complementary businesses. Be creative and resourceful when it comes to stretching your marketing dollars.

Identifying the Best Working Channels

Not all marketing channels will suit every business. Each business has unique needs and target audiences. That is why analysing different channels to determine which ones yield the best results for your business is crucial. Whether it’s social media platforms, influencer marketing, email campaigns, or traditional advertising, focusing on the channels that resonate with your audience will help you achieve optimal results. By the way… not every business needs to have a website. We have had great success with clients (to the point of being fully booked several months in advance) without any website presence. Just purely by being on ONE social media account!

Seek Professional Marketing Help

Sometimes, it pays to get professional help. Hiring a marketer who understands your business can provide valuable insights and expertise. They can guide you in developing a comprehensive marketing strategy and execute it effectively, saving you time and energy in the long run. At Annika Bowhay Marketing, we specialise in helping start-ups and entrepreneurs achieve their marketing goals. Partner with us to fast-track your business growth. We also teach business owners how to execute their marketing strategy if that is your preferred route.


Starting your business marketing journey can be both exciting and challenging. By following these key steps and utilizing the right marketing tools and channels, you can maximise your business growth potential. Remember, marketing doesn’t have to be complicated, and even on a tight budget, you can still achieve outstanding results. At Annika Bowhay Marketing, we are passionate about supporting you on your marketing journey. Get in touch with us today and let us help you take your business to new heights!

Download these FREE 10 Top Tips to get you started with your marketing strategy!

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Annika Bowhay

Trade show and marketing expert

Hi, I am Annika – your go-to person with everything trade shows and marketing related. With my experience of over 15 years in marketing and sales and expertise in the trade show sector I can promise you more engagement and leads.

Annika Bowhay

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