Smart decisions

Background When it comes to exhibiting at a trade show the budget can be blown so quickly and a company can return deflated and underwhelmed with leads. It isn’t just the cost of the space and stand, there is utilities, lights, storage, shipping, travel and accommodation costs to think about. And if you really want […]

A missing seating area

Background Build-up-day at a big trade show in Germany. I am on my way from the airport straight to the exhibition hall. The stand builders team has been there since the early hours, so I grab a tray of coffee and head over to the allocated stand number. I hand out the drinks and discuss […]

Identify and solve problems ahead

Background In a trade show environment there are so many things you have to consider – especially health and safety. Thousands of people will walk through the halls and the organisers as well as the hall owners have a certain degree of responsibility. But when it comes to your stand you should make sure (together […]

Episode 4 – International Confex Special (March 2022)

After my visit to the Confex in the Excel London in March 2022, I recorded this impromptu episode, because I had had such a great time and made so many new connections. The talks and keynotes were great and I feel like I am ready for the events season for 2022! Especially where I am […]

Episode 3 – How to save money when planning a trade show stand

Exhibiting comes with a big price tag. Booking the space itself can make a big dent in your marketing budget, depending on the show you are planning to exhibit at and the size of your booth. Then the stand itself. Most marketers spend around 40% of their available event budget on the stand. Once you […]

Episode 2 – Why you should exhibit at a trade show?

Why you should exhibit at a trade show? This is one of the most fundamental questions when it comes to exhibiting. Trade shows can be: Expensive Stressful Drain resources Uncertain when it comes to lead generation        So, why do companies exhibit at trade shows? Why attend a trade show? What is the purpose of a […]