Episode 2 – Why you should exhibit at a trade show?

Why you should exhibit at a trade show?

This is one of the most fundamental questions when it comes to exhibiting.

Trade shows can be:



Drain resources

Uncertain when it comes to lead generation       

So, why do companies exhibit at trade shows? Why attend a trade show? What is the purpose of a show? Why should you invest time, money, and resources to exhibit?

Definition TRADE SHOW:

‘An exhibition/event at which businesses in a particular industry promote their products and services’ (Dictionary)

Download a free checklist for your next show here: https://annika-bowhay-marketing.co.uk/#tradeshowslist

Listen and subscribe to my podcast here: https://www.showupstandout.co.uk/

Time stamped show notes:

[1.46] Definition Trade Show

[6.00] Reasons to exhibit at a trade show

[7.50] Benefits of online and hybrid events

Connect with me and let me know what trade show and event related topics you would like to listen to!




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Annika Bowhay Marketing - Advertising Services Hereford

Annika Bowhay

Trade show and marketing expert

Hi, I am Annika – your go-to person with everything trade shows and marketing related. With my experience of over 15 years in marketing and sales and expertise in the trade show sector I can promise you more engagement and leads.

Annika Bowhay

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