Small budget marketing

Background I get it….marketing isn’t always on the top of the priority list when you launch your own business, But somehow most business owners know or feel that some sort of marketing should be done to get the word ‘out there’. Biggest question is though: How much will it cost?  Challenge In the case of a […]

Social media marketing workshop

Background In the beginning of last year, I was asked to bring a German company into the 21st century by creating a social media strategy. They were in the process of building a new website and had an established relationship with a graphic designer.  Challenge The industry is very niche and I was told the market […]

Smart decisions

Background When it comes to exhibiting at a trade show the budget can be blown so quickly and a company can return deflated and underwhelmed with leads. It isn’t just the cost of the space and stand, there is utilities, lights, storage, shipping, travel and accommodation costs to think about. And if you really want […]

A missing seating area

Background Build-up-day at a big trade show in Germany. I am on my way from the airport straight to the exhibition hall. The stand builders team has been there since the early hours, so I grab a tray of coffee and head over to the allocated stand number. I hand out the drinks and discuss […]

Identify and solve problems ahead

Background In a trade show environment there are so many things you have to consider – especially health and safety. Thousands of people will walk through the halls and the organisers as well as the hall owners have a certain degree of responsibility. But when it comes to your stand you should make sure (together […]

Episode 4 – International Confex Special (March 2022)

After my visit to the Confex in the Excel London in March 2022, I recorded this impromptu episode, because I had had such a great time and made so many new connections. The talks and keynotes were great and I feel like I am ready for the events season for 2022! Especially where I am […]