Business Marketing Strategy

How Marketing Strategy Works

As a business owner, you want to ensure you are reaching your target audience and growing your customer base.

To achieve this, it’s essential to have a business marketing strategy in place. A marketing strategy is a plan of action designed to promote and sell a product or service, increase brand awareness and reputation, and ultimately boost sales and customer loyalty. A marketing strategy can be a combination of traditional marketing methods, digital marketing, or both.

A bespoke-built marketing plan is like a navigation system. It gets you to your destination and you can choose the route: direct, fastest, scenic or most economical. And best of all it will get you back on track should you take a wrong turn! The benefits of a tailored marketing plan include:

Attracting New Clients

A well-designed marketing plan will help you attract new clients consistently. By targeting your ideal clients and developing a solid content plan, you can increase the chances of potential clients finding your business and becoming interested in your products or services.

Boosting Brand Awareness

Brand awareness is crucial to gain recognition and trust from your target audience. A marketing strategy will help you increase brand visibility and recognition in your market. Developing a strong brand message and consistent branding across all marketing channels will make your business stand out and become recognisable to potential clients.

-> Note: Only clients that recognise your brand will also be able to recommend it!


Increasing Sales

Ultimately, a marketing strategy aims to increase sales. By targeting your ideal clients and developing marketing tactics to reach them, you can increase the chances of turning leads into customers. A well-crafted marketing plan will include strategies to nurture leads through the buying cycle, showcase your value, and ultimately lead to increased sales.

->Note: A marketing plan will get your clients to your ‘door’, but it is the responsibility of the Sales department to convert the leads.

Supporting Business Growth

A well-thought-out marketing strategy can help your business grow by targeting new markets, exploring new niches, and expanding your reach. By conducting research and profile audits to check your target audience’s demographics, needs, and behaviours, you can identify new opportunities to grow your business.

Aligning with Business Goals

A bespoke marketing plan will align with your business goals and objectives. A marketing consultant for businesses will work with you to identify your unique selling points, strengths, weaknesses, industry trends, and opportunities to create tailored solutions to support your business goals and objectives. And no, not every business needs to be on all the social media platforms!


A marketing strategy, followed by an actioned marketing plan is essential for businesses of any size, age, or industry. It enables companies to understand their target audience, communicate effectively, and increase their sales and customer base. By partnering with our marketing agency in Wiltshire, you can receive expert guidance and support to create a bespoke-built marketing plan that addresses your unique business needs and helps you achieve your goals.


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Annika Bowhay Marketing - Advertising Services Hereford

Annika Bowhay

Trade show and marketing expert

Hi, I am Annika – your go-to person with everything trade shows and marketing related. With my experience of over 15 years in marketing and sales and expertise in the trade show sector I can promise you more engagement and leads.

Annika Bowhay

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